Every year, if not every week, it seems like another hot new social service hits the scene. After Facebook, it was Pinterest, and then Instagram, and now Vine. How do you decide which service(s) to use? Remember that in business, and even more in social, it’s better to do one thing well rather than three … Continued

It’s not atypical for a company to decide to launch a Facebook page or begin Tweeting because they’ve seen others be successful in such campaigns. However, selecting your “tool” should actually be the sixth step in your process, not the first. If you sell B2B (business to business), just look at your B2B competitors and … Continued