It’s not atypical for a company to decide to launch a Facebook page or begin Tweeting because they’ve seen others be successful in such campaigns. However, selecting your “tool” should actually be the sixth step in your process, not the first. If you sell B2B (business to business), just look at your B2B competitors and … Continued

I usually write my posts for business people. This piece is targeted more narrowly at just professional speakers, or anyone in front of an audience who wants to easily capture the names and email addresses of attendees (on a consensual basis, of course). The tool is called KiwiLive.com. Go there now, ideally using your smartphone … Continued